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5-Minute Book Summary: Made to Stick, by Chip and Dan Heath
As of July 2021, I’ve read more than 1,000 books.
One of the best decisions I’ve ever made in my life (besides getting a library card) was to take notes on every single book I read, which I’ve done faithfully ever since I started counting the number of books.
So here on Medium (and on Patreon) I’m going to keep sharing my notes and summaries, because it would be a damn shame to keep everything I’ve learned and wondered at from more than 1,000 books all to myself.
Below are my best notes from the book Made to Stick, by Chip and Dan Heath, which was just the 85th book I’ve read on my way to 1,000!
So, why do some ideas stick, while others are quickly forgotten? Why are some people so good at getting attention, while others struggle to hold an audience’s attention for more than just a few minutes? There are six things that make an idea or a presentation of any kind “sticky,” and more likely to be remembered, and this book is an examination of those six things.
This is one of the books that got me started thinking in this way, and I can’t tell you the difference that it’s made to…
