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Book Review: Zero Resistance Selling
The brilliant surgeon and author of “Psycho-Cybernetics” returns to help millions of salespeople get out of their own way
Dr. Maxwell Maltz also wrote the 30,000,000-copy bestselling classic Psycho-Cybernetics, one of the most transformational personal development books I’ve ever read and one that I recommend pretty much constantly.
This current book could never stand up to Psycho-Cybernetics (how could it?), but it’s great for what it is: a book about how you can apply the same principles to the business of selling, and thereby achieve much greater results in your career (sales or otherwise).
Zero-Resistance Selling, like the former book, is about reprogramming your own self-image to help you break through the barriers holding you back from hitting your sales targets and achieving your career goals. It also covers ground that most other sales books miss.
There are better tactical sales books out there. Let me just say that. But none of the tactics will work for you if you show up to sales calls in a dead panic, a bundle of nerves subconsciously signaling to everyone that “I have absolutely no confidence in myself” the whole time you’re trying to stumble through your sales presentation.
That’s what Zero Resistance Selling helps you address and overcome. So once you’re finished reading Psycho-Cybernetics, definitely pick up this one next.
With that being said, here are the top 9 takeaways from Zero Resistance Selling that will help you develop unshakeable self-worth, blast through sales plateaus, and show up as your best self every time you step up to the plate…
“You might think of your behavior as a circle, and you can start anywhere in the circle. For example, thoughts cause feelings, which cause actions, but actions also cause thoughts, which cause feelings.”
My Take: Behavior change rarely comes at the level of actions themselves. It’s usually more about identity change, and working with your emotions, which leads to the desired behavior change. But you can work at the level of actions too, it’s just a slightly…
