Make ’Em Laugh & Take Their Money
Lessons from legend and millionaire-maker Dan Kennedy on using humor to sell ANYTHING
For what is essentially a joke book, this one is worth reading for anyone who wants to inject a little humor and fun into their sales and/or speaking presentations. Which you probably should, since as Dan Kennedy points out, people buy more, and buy more happily when in good humor.
There’s more to this book than just jokes, although there’s a healthy amount of those in here too. It’s really a book about understanding humor of many varieties, and how its skillful use can separate the highest-earning salespeople and speakers from their decidedly un-funny counterparts.
Now, you’d think that a book breaking down the structure of effective jokes would strip the humor right out of them, but Dan Kennedy doesn’t. He lays out different types of humor and jokes, why and where they work (and don’t work), and expert tips and strategies on making presentations of all kinds more compelling and fun.
But the way he does it isn’t stuffy or dull or anything like that. It’s also not full of fluff. Serious where it has to be, funny where it can be, this book will show you how and why “funny” is good business.
With that being said, here are the top 10 takeaways from Make ’Em Laugh & Take Their Money that will help you…
