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The Astounding, Unbeatable ROI of Reading Books

Matt Karamazov
7 min readJun 2, 2024

Turns out, the book was definitely better

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Reading books lets you download decades of wisdom in just days.

In just a few hours, you can take in the collected knowledge, wisdom, and experience of some of the smartest people ever to have lived, and so the return on investment of reading books is quite literally astounding.

The author Steven Kotler gets it, and my guess is that you’ll understand EXACTLY what he’s talking about down below!

I’ve been reading his phenomenal book called The Art of Impossible, and that whole part of the book about learning is one of the best things I’ve read all year. Out of 37 books so far!

In the book, Kotler, world-renowned flow researcher (the psychology of peak performance) breaks down the science — the neurobiology, mainly — of insane, superhuman achievement.

We’re talking, like, change-the-world, colonize the solar system, solve world hunger-type achievements that human beings spend their whole lives chasing — and some even achieve.

There’s a science to it, an art, and his book is a huge, fascinating overview of it all. But the section on reading is what caught my eye the most so far.

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Matt Karamazov
Matt Karamazov

Written by Matt Karamazov

Literacy Advocate 📖 Full-Time Book Influencer: Recommended Reading List (1,300+ Books) ⤵️ https://thereadinglife.beehiiv.com/c/readinglist

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