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The Weapons-Grade Marketing & Persuasion Strategies of Donald Trump
Love him or hate him, Ol’ Donald J. was able to convince more than 62,000,000 people to trust him with their lives. Twice!
I’m going to show you exactly how he did it, without getting bogged down with cute ideals like “morality” or “justice.” In all seriousness, though, while those are obviously important (far more important than power), persuasion is neutral, and it takes on the color of the person who wields it. In this case, um…orange.
But that’s neither here nor there. And by the way, this piece is decidedly NOT political. At all. Hell, I’m Canadian! I’m just up here observing this stuff from my igloo.
No, this is about helping you succeed as a content creator, and the spectacular news here is that you don’t need anywhere close to 63 million people supporting you to make it online. Not even close.
You may have already read Kevin Kelly’s massively influential essay 1,000 True Fans, where he makes the case that large followings aren’t at all necessary for you to succeed at building your thing. You pretty much just need 1,000 people whom you could call Superfans: people who tend to buy every single creation you release into the world. If you have 1,000 True Fans, and you release something each year (or several things) that cost $100 total, then that’s…
