Member-only story
This Famous Surgeon from the 1960s Discovered Why Most People Will Never Achieve Their Goals
Two books that will help you reimagine your own possibilities forever
“Personal breakthroughs begin with a change in your beliefs. Why? Because your beliefs determine your expectations, and your expectations determine your actions. A belief is a habit of mind in which confidence becomes a conviction that we embrace.”
-John C. Maxwell, Success is a Choice
The main takeaway of Dr. Maxwell Maltz’s classic book, Psycho-Cybernetics is that it’s literally impossible for anyone to outperform their self-image, to achieve anything greater than they believe themselves deserving of achieving.
Your expectations determine your reality, and we see what we expect to see.
If you believe yourself incapable of negotiating a deal any larger than $10,000, that’s exactly the level you’ll remain stuck at. Try to close business for, say, $25,000 or $100,000 and you’ll self-sabotage, and otherwise subconsciously create the conditions for your own failure.
You don’t believe that you can do it, and you don’t expect that it will ever happen, so why take the actions that would cause anything different to happen?