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Want to Power Up Your Persuasion Skills? Try These 5 Compelling Books!
There’s an extremely controversial book called Win Bigly, where the author Scott Adams (yes, the creator of Dilbert lol) makes the case for Donald Trump being what he calls a Master Persuader.
What Adams does in this book is break down exactly what made Trump so compelling to millions and millions of voters, and he explains the principles in such a way that you can apply them to your own life in order to become much more persuasive.
Right or wrong, good or evil, he moved people. Millions of them.
So that’s the first of these five books, and I’ve written a complete, 7,900-word breakdown of that book for the Stairway to Wisdom, which you can read for free right here.
In that breakdown, I explain the 8 methods of persuasion listed by Scott Adams in order from least to most persuasive. Here are the most persuasive ones, with “fear” being at the top:
Aspirations: During the 2016 election, Trump would often tell voters that he would make America safer, more prosperous — great again — and this was all aspirational. This was a “great vision” that he held up for…
