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Why Success (in Business and in Life) Belongs to the Givers
A little book about a supremely powerful idea whose time has come
Tonight’s book breakdown features The Go-Giver, by Bob Burg and John David Mann, a wildly popular business parable about a powerful idea whose time has finally come.
I’ve seen the truth of this idea play out in my own life hundreds of times.
It’s simply that when you focus on what you can contribute — what you can give to others — you tend to receive a whole lot more in return than you could ever expect.
I’ve seen this in business, of course, as I’ve consistently overdelivered for clients and customers, doing more than that for which I’ve been paid, and going above and beyond what is reasonable to expect.
More often than not, I’ve noticed that the people I work with reciprocate in all sorts of unexpected ways, big and small. They go out of their way to help me, because I’ve done the same for them.
I might have had to go first, but whenever some new business acquaintance sees that, “Oh, this guy does what he says he’s going to do,” it’s not too much later that we’re able to get a lucrative deal done.
This is not a coincidence.
