You Are NOT a Brand — The Worst, Most Anti-Human Business Advice I’ve Ever Heard

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Personal branding is important in the professional world, and I get that. I do. You obviously want to present yourself in a certain way, to present yourself in the best possible light, so as to attract the largest amount of attention and the highest quality of attention from the people you might wish to do business with in the future.

This is fine. This is totally reasonable, even, and if business gurus stopped there, that would also be fine. But this idea of “turning yourself into a brand” has to be the most life-denying, humanity-defiling nauseating f****** garbage I’ve ever heard, and the sickness in my stomach turns to fire in my fingertips when I try to write about it.

Turn yourself into a “brand”?! What… you mean that being a real live human being, alive on this beautiful planet, this gorgeous oasis of opportunity and wonder isn’t enough for you? You have to turn yourself into a brand?!

Image by <a href=”https://pixabay.com/users/artisticoperations-4161274/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=4601221">F. Muhammad</a> from <a href=”https://pixabay.com/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=4601221">Pixabay</a>

Now obviously, I get a little heated when I think about this, and like I said, professional image is important. Branding is important. But branding is what you do to a business, or a cow, not a person…